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NEW YORK Forget carbs. Forget low-fat. The biggest diet trend for food marketers right now is microsizing, as many rush to emulate Kraft’s success with its 100-Calorie Snack Packs.
The latest to jump on the bandwagon is PepsiCo’s Frito-Lay, which plans to roll out 100-Calorie Mini Bites of Doritos, Cheetos and SunChips. Those follow entries from Procter & Gamble’s Pringles, and cans of Coke and Sprite adhering to the 100-calorie quota.
Frito-Lay’s Baked! Cheetos sports a Smart Spot logo, signifying the snack meets nutritional criteria set by the Food and Drug Administration and the Institute of Medicine.
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