Sonia Reyes


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    Special Report: Packaged Foods

    Brand Marketing

    NEW YORK While overall network TV spending by food companies was flat last year, the good news is that marketers are not walking away from crucial network programming as a […]

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    Heinz Says, ‘Top This!’

    Brand Marketing

    NEW YORK Heinz is the second food marketer behind Doritos to enter the fray of consumer-created ads with a “Top This! TV Challenge” campaign for ketchup.At TopThisTV.com, visitors can upload […]

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    Pharmavite Touts the Joys of Soy

    Brand Marketing

    NEW YORK Making its first foray into packaged foods, Pharmavite is hoping an integrated campaign launching next week to will help its new SoyJoy bars stand out in a crowded […]

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    Paas Makes TV Debut

    Brand Marketing

    NEW YORK Easter egg rolling season is just around the corner, a fitting time for Paas Easter Egg Decoration Kits to launch its first TV spot that celebrates the joys […]

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    Epic Quest for Last Glass of Milk

    Brand Marketing

    NEW YORK The California Milk Processors Board this week unveiled new TV and Internet executions in its “Got milk?” campaign.The effort is crafted around a fantasy world of extreme milk […]

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    Welch’s Ships ‘Eye Candy’ to Shelves

    Brand Marketing

    NEW YORK How do you make your beverage product stand out at convenience stores from the myriad carbonated and bottled-water choices? If you’re Welch’s, you rely on innovative package design […]

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    Hostess Cuts Calories in Cake Push

    Brand Marketing

    NEW YORK Riding the wave of portion control and convenience, Interstate Bakeries next week will break a print campaign behind its new Hostess 100-calorie pack snack cakes.Tagged “3 cakes. 100 […]

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    AARP Strikes ‘Punk-Rock’ Chord

    Brand Marketing

    NEW YORK Now approaching 50 itself, AARP is heading off a midlife crisis with a new TV ad that celebrates the aging process to the strains of the Buzzcocks’ classic […]

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    Campbell Revives Iconic V8 Tagline

    Brand Marketing

    NEW YORK Campbell Soup is reprising its classic “Wow, I could’ve had a V8!” tagline—first used 25 years ago—in a new campaign that seeks to attract occasional users of the […]

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    Pop-Tarts Cooks Up ‘Edible’ Promo

    Brand Marketing

    NEW YORK What did the Gingerbread Boy say to everyone he met? Or which vegetable is usually used for a snowman’s nose?These are two of over 200 edible “Trivial Pursuit […]