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NEW YORK What did the Gingerbread Boy say to everyone he met? Or which vegetable is usually used for a snowman’s nose?
These are two of over 200 edible “Trivial Pursuit for Kids” questions and answers that will be imprinted on millions of Strawberry Pop-Tarts in a yearlong “Printed Fun Pop-Tarts” promotion between Kellogg and Hasbro, kicking off this week.
It is the first time Kellogg is using an edible “ink-jet” food technology on the best-selling brand, which targets young consumers with a hankering for all things interactive.
Kellogg
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