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NEW YORK Easter egg rolling season is just around the corner, a fitting time for Paas Easter Egg Decoration Kits to launch its first TV spot that celebrates the joys of this age-old tradition.
Paas, a unit of Ocala, Fla.-based Signature Brands, tapped the Sawtooth Group, Woodbridge, N.J., for its first TV ad since the company’s founding 125 years ago. Breaking this week, the 15-second ad launches on national cable stations throughout the country, including Hallmark, Food Network, Lifetime and ABC Family.
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