Campbell Revives Iconic V8 Tagline

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NEW YORK Campbell Soup is reprising its classic “Wow, I could’ve had a V8!” tagline—first used 25 years ago—in a new campaign that seeks to attract occasional users of the brand and veggies.

The first of four 15-second TV ads, via Young & Rubicam, New York, broke on network programming Monday and shows a couple concluding their dinner at a restaurant when the waiter arrives to pick up the plates. The man returns his plate with a guilty look because it contains uneaten vegetables.

The



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