The world of social media moves fast. Only seven years ago, we were proclaiming the “Age of Facebook,” and now, the social network faces a new challenger to its throne, Snapchat.
Snapchat has gone from strength to strength in the past year, rolling out its advertising platform and launching a successful initial public offering. While Facebook’s strength is by no means diminished, Snapchat is emerging as a worthy competitor for brands’ digital advertising dollars.
Snapchat’s appeal is clear: It offers a way for brands to get directly in touch with that much-coveted group, millennials.
According to Nielsen data, the percentages of users below the age of 24 for Facebook and YouTube are 23 percent and 17 percent, respectively.
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