Digital Agencies Weigh In on Snapchat's Future as a Brand Platform

3 takes from Resource/Ammirati, Edelman and Huge

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

With Snapchat parent company Snap Inc. going public today, analysts everywhere have weighed in with forecast and think pieces. But what about its potential for future client work? We spoke to three digital shops for their takes on the platform.

Facebook’s decision to imitate some of Snapchat’s key features with new launches like Instagram Stories has undoubtedly slowed user growth. Instagram is also an easier sell for brands already on the platform as Snapchat presents a higher barrier to entry along with some

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in