Digital Agencies Weigh In on Snapchat’s Future as a Brand Platform

3 takes from Resource/Ammirati, Edelman and Huge

Snapchat went public today with a valuation slightly above analysts' expectations. Getty Images

With Snapchat parent company Snap Inc. going public today, analysts everywhere have weighed in with forecast and think pieces. But what about its potential for future client work? We spoke to three digital shops for their takes on the platform.

@ErikDOster Erik Oster is Adweek's senior writer covering Agencies.