Digital Agencies Weigh In on Snapchat's Future as a Brand Platform

3 takes from Resource/Ammirati, Edelman and Huge

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With Snapchat parent company Snap Inc. going public today, analysts everywhere have weighed in with forecast and think pieces. But what about its potential for future client work? We spoke to three digital shops for their takes on the platform.

Facebook’s decision to imitate some of Snapchat’s key features with new launches like Instagram Stories has undoubtedly slowed user growth. Instagram is also an easier sell for brands already on the platform as Snapchat presents a higher barrier to entry along with some



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