LOS ANGELES VisionLatina, the Hispanic division of Heil-Brice Retail Advertising, has been enlisted for a project by Carpet One.
Manchester, N.H.-based Carpet One hired the agency to create its first Hispanic marketing tool kit, according to the shop.
Stan Langer, vice president of marketing, said in a statement that the agency’s retail experience and familiarity with the Hispanic community were the keys to the business decision. The kit will include radio and television scripts for the company’s franchisees and co-ops, print ads and point-of-purchase materials.
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