In its ongoing quest to stay ahead of Facebook, Snap is bringing ads to the real world. Last month, Snapchat launched a feature called world lenses that extends the app’s face-swapping filters to objects in the real world. Now, Warner Bros., Netflix and Dunkin’ Donuts are turning those floating 3-D graphics into ads.
According to Snap, a trio of new ad products marks the app’s largest update to its non-vertical video ad products—chiefly lenses and geofilters—since launching the first
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in