LOS ANGELES Independent Black Lab’s first pro bono campaign for the Heal the Bay environmental organization breaks in the next few weeks, according to the agency.
Television, print, outdoor, posters and collateral will comprise the campaign, said Holland Henton, co-president and chief creative at the Venice, Calif., shop.
Campaign visuals show exploded views of balloons, plastic oil containers and discarded cigarette filters posed as predators preparing to eat the Heal the Bay fish logo. Copy contains the tagline “Don’t let trash top the food chain” and offers ocean-friendly habits.
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