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NEW YORK Adidas this week rolled out an interactive campaign to support the launch of the KG 3 sneaker, driving consumers to a Web site that tells the story of National Basketball Association star Kevin Garnett’s five alter-egos.
The “Step Inside KG” campaign, created by San Francisco Web shop EVB, features original footage and 3-D imagery of Garnett, who greets visitors on the site’s welcome page in a darkened gym. Visitors can then explore Garnett’s five different personalities: leader, hero, kid, warrior and comedian.
“We’re
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