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Kids can be cruel, especially when it comes to names. And for people named Parrilla—Spanish for “grill”—the annoyance and harassment of dumb puns can go on long after childhood.
“This wiener is for your Grill.” “Take care of my meat.” “Grill, where’s the meat?” These are few of the choice taunts recalled by Parrillas in a campaign case study from agency David Buenos Aires, which connected some of these long-suffering Argentinians with a lifetime of Burger King Whoppers.
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