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When you’re headed out on a night on the town with friends, it’s easy to revisit your favorite watering hole over and over. But Heineken is encouraging adventurous men to broaden their horizons in its latest “Cities” campaign, which is now in its fourth year.
In the new TV spots, from Publicis, instead of heading to their usual neighborhood bar, four guys decide to do something different: they turn into Medieval knights, 17th century explorers, mountain climbers and astronauts before landing at the hottest rooftop club in the city.
“It’s
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