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Sports media has reached a turning point. Today, Bleacher Report celebrated its 10th anniversary as ESPN announced a round of layoffs that will affect an estimated 100 staffers.
What sets B/R apart as so many of its competitors falter? According to founder and CEO Dave Finocchio, it’s all about the culture.
“We built up a big audience over the past 10 years,” Finocchio said, “And we made a strategic decision that our brand is really our most important asset.
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