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NEW YORK Comcast confirmed it has launched a review via Pile and Co. to consolidate its U.S. media business.
The assignment is currently divided among in-house resources and several agencies, including One to One Interactive and Star Group.
Comcast spent $225 million in paid media through September 2005, and $280 million last year, per Nielsen Monitor-Plus.
Omnicom Group’s Goodby, Silverstein & Partners in San Francisco was chosen as lead creative agency for Comcast cable, video and high-speed Internet products following a review that finished in April.
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