Amid Concerns of Declining Tourism as 'Anti-Welcome' Sentiment Grows, L.A. Is Welcoming Everyone for a Visit

A new campaign for Discover Los Angeles

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Outside of being a city for dreamers and stars, Los Angeles is also home to people from over 140 countries who speak some 224 languages. Essentially, the city is an open one that’s welcoming to everyone.

That’s the message tourism group Discover Los Angeles is trying to drive home in its latest #EveryoneIsWelcome campaign, especially considering some of the challenges the city may soon be facing.

According to recent data from independent research partner Tourism Economics, L.A. County could lose over 800,000 international visitors in the next three years.

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