Nearly two dozen agency and brand execs have joined a newly created group to discuss how artificial intelligence will change marketing.
Last month, The Weather Company hosted the first meeting of the Cognitive Media Council, which aims to better understand how AI can apply to marketing strategy. The goal: to identify how cognitive computing can be used in advertising and identify key opportunities and challenges associated with using the emerging technology that’s quickly become one of the most hyped areas of modern-day marketing.
According to Weather Company CMO Jordan Bitterman, when IBM acquired
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