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The always controversial Carl’s Jr. has announced another change in its marketing lineup, naming Vice’s Carrot Creative as its new digital and social agency of record after a review.
It is not clear which other agencies were involved in the review.
The news comes on the heels of the CKE chain, which recently announced plans to part with longtime CEO and former labor secretary nominee Andy Puzder, debuting a new brand campaign from its lead creative agency 72andSunny.
“We’re food lovers at Carrot, especially delicious burgers,” said Carrot CEO Mike Germano in a statement.
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