Ad of the Day

Burgers, Not Boobs: Carl's Jr. Brilliantly Flips the Script by Tearing Down Its Own Smutty Ads

Carl Hardee Sr. is brand's first spokesman in 72andSunny's meta manifesto

Fictional founder Carl Hardee Sr. is done selling sex and ready to take the brand in a new direction.Carl's Jr. via YouTube
By T.L. Stanley

March 29, 2017

Folksy and charming, Carl Hardee Sr. is a no-nonsense kind of guy who doesn’t care much for provocative ads featuring bikini-clad women. He aims to put the focus on “food, not boobs,” with a new marketing strategy. 

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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