Burgers, Not Boobs: Carl's Jr. Brilliantly Flips the Script by Tearing Down Its Own Smutty Ads

Carl Hardee Sr. is brand's first spokesman in 72andSunny's meta manifesto

Folksy and charming, Carl Hardee Sr. is a no-nonsense kind of guy who doesn’t care much for provocative ads featuring bikini-clad women. He aims to put the focus on “food, not boobs,” with a new marketing strategy.