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After offering his thoughts on mobility and content at a Tuesday morning event co-sponsored by Adweek and Bloomberg Media called “Marketing in an Interruptive World,” Kayvon Beykpour, CEO and co-founder of live-video platform Periscope, offered his guidance to anyone creating video in a world crowded with content.
“You have a lot of choices of what you can do on your mobile device,” Beykpour said. “And if it doesn’t feel as frictionless or as delightful as other things you might be using, you’re not going to use it.”
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