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Though she’s only been in her current position for little more than a month, Carla Hassan, evp, global chief marketer, Toys”R”Us, brought valuable insights to a panel discussion she joined at Adweek and Bloomberg Media’s breakfast event on March 28 called “Marketing In an Interruptive World.” The former Pepsi exec pointed out the importance of placing the consumer first in dreaming up marketing that will resonate with them.
“I actually hate the word digital, and I don’t like to use it because I think everything that we do—if you really start with the consumer, that’s their life,” Hassan told Adweek after the panel session.
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