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BOSTON Havas-owned Arnold will begin laying off staff tomorrow as it prepares to lose its largest account, Volkswagen of America, which last month said it would shift its estimated $400 million account to MDC Partners’ Crispin Porter + Bogusky.
Sources said the agency would trim between 50 and 80 employees from its Boston headquarters, or 10-15 percent of the staff at that location.
The final number will depend on the agency’s performance in ongoing reviews for LensCrafters and Liberty Mutual, sources said.
Arnold
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