If you work for a food or beverage brand, you already know that influencer marketing is a great way to get your product into native content and out to audiences that have been traditionally hard to reach.
A recent chart by eMarketer shows just how valuable it is, with influencer marketing for CPG (consumer packaged goods) food brands realizing a whopping $14.29 in earned media value.
Here are some tips specific to influencer marketing for food brands—things you should know to get the most out of your next (or first) influencer marketing campaign.
You should be doing it
When people are looking for recipes and new foods and drinks to try, they no longer search through traditional recipe books and magazines.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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