Curtis “Bob” Burns is an unlikely social media guru. He’s middle-aged, lives in Ohio and works remotely for the TSA. Yes, that TSA, the Transportation Security Administration, which, at one time, was better known for awkward pat-downs than positive buzz.
Burns became the TSA’s social media lead in 2008, but it wasn’t until about three years ago that he really found his marketing sweet spot. That’s when he launched the TSA’s Instagram account, which grew to 235,000 followers by 2015 thanks to the public’s pornlike fascination with images of confiscated weaponry.
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