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CHICAGO Anheuser-Busch updates its 15-year-old “Family Talk About Drinking” program by using the children of company employees in a national print campaign breaking in the September issue of Reader’s Digest.
The print ads are intended to remind parents of the power they have to prevent underage drinking with messages like, “In your kid’s eyes, you still have all the answers” and “Preventing underage drinking is easier than you think. Talk now.”
The premise behind the campaign is that parents have a big impact on children deciding whether to drink alcoholic beverages.
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