Only one year ago, Shine CMO Roi Carthy candidly called out execs from Yahoo, Google and AOL during a Mobile World Congress panel about ad blocking, comparing digital advertising techniques to “military-grade tracking.”
Times have apparently changed for the Israel-based startup, or at least the company hopes so in terms of its relationship with the advertising community. Today, Shine is renaming and branding itself Rainbow to reflect its evolution from an ad blocker to what the company calls a “co-marketed solution” aimed at consumers.
Rainbow
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in