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NEW YORK Blog readers, thought of as a young and tech-savvy audience, by and large do not understand how RSS works, according to a study.
Nielsen//NetRatings polled 1,000 members of its research panel who read blogs. It found that nearly two-thirds of the respondents either never heard of RSS (Really Simple Syndication) or did not know what the technology is used for. The study found only 11 percent of Web log readers use RSS to monitor blogs.
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