Marketing Innovation

This Inspiring Video on the Heroine From Hidden Figures Helped Raise Money for STEM Education

Digital agency Cats on the Roof developed the project

katerine-johnson-CONETN-2017 — The video is about Katherine Johnson, a mathematician at NASA who broke racial barriers.Cats on the Roof

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Hidden Figures, the amazing true story of the African-American women who worked at NASA in the 1960s, has no doubt inspired more women and girls to pursue careers in math and science. Last summer, digital content agency Cats on the Roof worked with 20^th Century Fox to create a video about one of the movie’s subjects to inspire more women to enter STEM careers.

Katherine Johnson, played by Taraji P. Henson in the movie, was a “human computer” who helped put astronauts into space in the 1960s, while shattering gender and racial barriers.

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