Influencer marketing has proven to be one of the most value-driven marketing strategies for businesses. Using social media, a lot of brands have been able to take advantage of the power that influencers have over their audience and convert that valuable attention into sales.
While several industries are ever present and consistent in their social media marketing game, with 70.7 percent of brands expected to be on Instagram this year, there are still a lot of options for businesses to explore.
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