Tonight’s Super Bowl will be the first time to feature a new kind of digital player: chatbots.
While nowhere near as flashy (or as expensive) as multimillion dollar ads, brands and media companies have begun experimenting with integrating automated assistants into overall messaging for the Big Game.
And while chatbots aren’t going to upstage the Super Bowl or the always hit-or-miss halftime show, their presence points to yet another gap in the field of advertising that marketers are now beginning to run with.
This weekend, theScore created a trivia game within its Facebook
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