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With ride sharing services on the rise and autonomous cars a not-so-distant reality, Ford has been preparing by shifting its marketing strategy. Over the past few years, the brand has presented itself as both an auto company and a mobility company under the tagline “Go Further,” investing more in new technologies and apps that promote ride sharing services, help drivers find and pay for parking, and get directions.
This week, Ford opened FordHub, an interactive installation that brings those innovations to life, and announced plans for a 90-second ad to air just before the Super Bowl kickoff that promotes its role in everyday transportation moments.
FordHub,
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