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CHICAGO Cramer-Krasselt/Hampel Stefanides is backing the launch of the Sopranos fifth season DVD with a campaign that includes a Father’s Day greeting card the shop hopes will save some sons a trip to the store.
Playing off the HBO show’s “family” orientation, the card shows a father and son on a beach. Accompanying copy reads, “Anyone can be a father, but it takes a special man to be a Dad.” Inside is a photo of an incensed Tony Soprano chewing out his stubborn son and the message “Happy Father’s Day.”
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