Sun Microsystems this week unveils a $50 million print, outdoor and online campaign called “Sharing” that emphasizes how its technology connects people and businesses—whether through online video games or business networks. The Santa Clara, Calif.-based technology giant said it will devote half of the total ad budget to the Web, and none to TV.
Independent Butler Shine Stern & Partners in Sausalito, Calif., created the campaign, its first for the company since it was hired in February.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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