NEW YORK WPP Group’s OgilvyOne Worldwide said it has won creative interactive duties for Yahoo Europe.
OgilvyOne Paris will lead the assignment, charged with interactive creative and execution to push Yahoo’s services. OgilvyOne offices in the United Kingdom, France, Germany, Italy and Spain will also work on the account.
The European assignment continues OgilvyOne’s relationship with Yahoo. The agency opened a San Francisco office last November after it won the Yahoo interactive creative account in the United States. OgilvyOne Paris has counted Yahoo France as a client since July 2004. Yahoo Europe decided to consolidate its creative duties with OgilvyOne. WPP sibling SoHo Square handles Yahoo’s non-interactive U.S. brand advertising.
OgilvyOne Wins Yahoo Europe's Creative Duties
