LOS ANGELES Mitsubishi Motors America is in discussions with BBDO to handle creative chores on its $200 million ad account, sources said.
Late Friday, client director of advertising Kevin Mayer through a Mitsubishi representative said “no decision has been made” and might not be forthcoming for a week.
Omnicom Group’s BBDO in New York and Los Angeles competed in a review against Interpublic Group’s TM Advertising in Irving, Texas, and Publicis Groupe shops Publicis in Seattle and Publicis and Hal Riney in San Francisco.
The seven-year incumbent, IPG’s Deutsch/LA in Marina del Rey, Calif., declined to defend.
Agency executives either could not be reached or declined to comment.
Media buying chores with Omnicom’s PHD were not included in the review.
Mitsubishi in Discussions With BBDO on $200 Mil. Account
