Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
With sales of its entry-level sports car slipping, Porsche is attempting to reinvigorate interest in a redesigned Boxster with efforts that include a TV spot from Carmichael Lynch breaking today.
“Porsche really believes they’re the benchmark for the roadster,” said Craig Rowley, director of account management at the Minneapolis-based IPG shop. “[The campaign] is much more conscious of establishing this as the truth.”
The spot shows a red Boxster fading in and out of view, as does the sound of the engine.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in