NEW YORK iVillage said it has redesigned its Web site with an eye to expanding its video advertising inventory.
Visitors to the women-focused site now see video offerings on each Web page. IVillage recently upgraded its video content through its $17.2 million acquisition of Healthology, a medical information provider with a library of 1,200 streaming videos.
“Demand is outstripping supply,” said Peter Naylor, senior vice president of sales at iVillage. “I would love to get more video inventory.”
Videos
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in