BOSTON Foxwoods Resort & Casino and Mohegan Sun each made agency decisions on Friday, tapping The Kaplan Thaler Group and Kirshenbaum Bond + Partners for their respective ad accounts. Each casino plans to spend about $25 million on ads this year.
The Mohegan Sun assignment includes strategic and creative development, media planning and oversight of media buying partners for the Uncasville, Conn., casino. Mohegan Sun chose MDC Partners-backed Kirshenbaum of New York following presentations from incumbent Cliff Freeman and Partners and Bartle Bogle Hegarty, both in New York, and Mullen in Wenham, Mass.
George
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