Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES The president of Sara Lee’s U.S. retail business visited Omnicom Group’s TBWA\Chiat\Day this week after the firm had awarded its $40 million Ball Park Franks and Jimmy Dean account to the agency [Adweek Online, Feb. 2].
“We were already friendly because of a long relationship,” said Ellen Turner, from Sara Lee’s Cincinnati headquarters, who had awarded the Playa del Rey, Calif., agency the Weather Channel and Kinko’s business. “We started looking a year ago at where these brands need to live.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in