Arnold Vet Smith Joins Swardlick

Those who worked with Rod Smith during his 14 years at Arnold say the creative staff at Swardlick Marketing Group in Portland, Maine, where Smith has taken over as ecd, can expect a few long nights.

“He has a Type A personality,” said Joe Mahoney, associate creative director at Havas’ Arnold in Boston, where he was Smith’s partner. “He’s a bit of a perfectionist. He’s willing to push himself and others.”

Smith, 46, was named vice president and executive creative director at the independent shop earlier this month after a year-long search to replace George Hughes, who retired a year ago.