Where's Madame Curie When You Need Her?

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

They drink more, drive faster, see the doctor less often, etc. In short, men are notoriously more likely than women to do things that shorten life and to avoid things that lengthen it. But what if there were exotic genetic technologies that could slow the aging process and extend one’s life? Surprise! In a survey by Virginia Commonwealth University, nearly twice as many men as women (19 percent vs. 10 percent) said they’d be “very likely” to use them.

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