Valentine's Indie Days Are Numbered

DALLAS One Square Advertising said it has signed a letter of intent to merge with Valentine Radford. The merger would create a $250 million entity.

The independent companies expect the deal to be completed by Dec. 1; financial terms were not disclosed.

Dallas-based One Square is the holding company for Southwest Media Group and Square One Advertising. Under the proposed arrangement, Valentine Radford of Kansas City, Mo., would become a third entity under the One Square umbrella.