DALLAS Independent Rives Carlberg and Omnicom’s Tracy Locke Partnership picked up additional Taco Bell field-marketing assignments, following separate reviews, the agencies confirmed.
Houston-based Rives, which already handled media and account duties for Taco Bell’s Houston market, will now handle those chores for seven new areas: Beaumont, Texas; Biloxi, Miss.; and the Louisiana cities of New Orleans, Baton Rouge, Lafayette, Lake Charles and Alexandria.
Dallas-based TLP, which already handled field marketing for the Dallas/Fort Worth and Charleston, S.C.,
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