Final 4 to Present to N.Y. Toyota Dealers This Week
NEW YORK The four finalists in the $80 million Greater New York Toyota Dealers Association review will make presentations to the client this week, sources said. Three shops will pitch tomorrow: Wolf Group, followed by Grey and IPG’s Hill, Holliday, Connors, Cosmopulos, all in New York, said sources. The incumbent, New York-based Saatchi & Saatchi, presents last, on Wednesday. Each agency will get two hours and present to nearly 20 client panelists, said sources. The shops declined comment. Roth Associates in New York is managing the process.
Ogilvy Lands Estimated $15 Mil. Hellmann’s Business
NEW YORK Ogilvy & Mather has won the estimated $15 million Hellmann’s account, sources said. The WPP shop bested the incumbent, IPG’s Lowe in New York. In 2002, Hellmann’s spent an estimated $15 million on ads, according to TNS Media Intelligence/CMR. The account includes work for the brand’s mayonnaise, salad dressing and dipping sauce. Ogilvy in New York handles a number of other Unilever BestFoods brands, such as Suave and Dove soap. Agency and client reps did not return calls.
Coke Briefs 5 Contenders for Next Sprite Campaign
NEW YORK Coca-Cola Co. executives briefed agencies last week on the next Sprite campaign, which they hope to present at the October bottlers meeting, sources said. The briefings took place last Monday at Coke’s New York office, sources said. The five contenders are the incumbent, WPP’s Ogilvy & Mather in New York, and independents DiNoto in New York, Modernista! in Boston, WongDoody in Seattle and roster shop Wieden + Kennedy in Portland, Ore., which handles Coke’s Powerade brand. Creative presentations are slated for Aug. 11, with a decision soon afterward, sources said. A Coke representative declined comment. Agency officials either declined comment or could not be reached.
Madonna, Missy Shake It Up in New Gap Ads
NEW YORK Madonna and Missy Elliott jam to a remixed version of the Material Girl’s “Hollywood” and “Get Into the Groove” in a fall campaign that breaks today for Gap. The effort, from Laird + Partners in New York, targets 20- to 40-year-olds and pushes the corduroy line for the back-to-school season. The tagline: “A new groove. A new jean. Gap cord jeans.” Teaser ads that ran during the weekend promoted a director’s cut, which will air tonight on VH1 at 8 p.m. The 30- and 60-second spots and print ads that feature the musicians will run through Labor Day. An autumn campaign will star actresses Lucy Liu and Amanda Peet. Spending was not disclosed. Gap put nearly $130 million in media behind the brand last year, according to TNS Media Intelligence/CMR.
Arnold Ousts Richards Group as Pergo Shop
BOSTON High-end home-flooring concern Pergo on Friday said it has selected Havas’ Arnold to replace the nine-year incumbent, independent The Richards Group in Dallas. Sources said Boston-based Arnold bested independent Doner in Southfield, Mich., in the review’s final round. The process was slowed by the departure two weeks ago of client advertising manager Angela Scenna. Pergo has yet to name a successor. The company spent about $10 million on ads each year from 1999 through 2001, according to TNS Media Intelligence/CMR. In 2002, Pergo’s ad spending dropped to $1 million when it switched from consumer to trade ads. In 2003, the client has spent nothing on media. The budget is expected to increase as Pergo returns to consumer advertising, sources said.
Kia Motors America Picks PR21 For Public Relations Duties
BOSTON PR21 won Kia Motors America’s estimated $600,000 public relations review, sources said. The Santa Monica, Calif.-based PR firm, a unit of Edelman Public Relations, beat out incumbent Pacific Communications Group in Torrance, Calif.; and Grey’s GCI Group and WPP’s Cohn & Wolfe, both in Los Angeles, in the final round. PR21’s duties will include launching several new Kia vehicles. Shop officials could not immediately be reached, and the client declined comment. Swerling & Associates in Malibu, Calif., conducted the search.
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