Tenet Texas Consolidates at Stone Ward

DALLAS Stone Ward has picked up advertising and marketing duties for Tenet Texas’ Regional Marketing Council, the shop said.

The Little Rock, Ark.-based independent agency contended for the business against finalists Slingshot in Dallas, Beals Cunningham Strategic Services in Oklahoma City and Ideocore in Santa Barbara, Calif., the client said.

In the past, Tenet’s 16 Texas hospitals have used various agencies to promote themselves, according to client representative Janeen Browning. Now, medical centers with specialties in common like cardiology and orthopedics will promote those product lines together through what she calls “a complete package of marketing ideas that hospitals can tap into for their market.”