Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Arnold managing partner and creative director Pete Favat anticipated a difficult time coordinating the nearly 1000 college students told to “drop dead” at the same moment at the shoot for the American Legacy Foundation’s latest anti-smoking TV spot, “1200.”
But, “as difficult as it seemed in our minds, it was a lot easier than we thought,” said Favat.
The spot opens with shots of the youths, each with a number on his or her shirt.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in