NEW YORK The National Federation of Coffee Growers of Colombia has awarded its $9 million marketing account to a team of Interpublic Group companies that include Sawyer Miller Advertising and Weber Shandwick, the client and agencies confirmed.
Sharing the chores with Sawyer Miller and Weber Shandwick, both New York, are IPG shops Rogers & Cowan in Los Angeles; Powell Tate in Washington; and KRC Research and FutureBrand, both in New York.
“We were very impressed by their presentation and the depth of their company group,” said client representative Mary Petitt, who declined further comment.
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