The Soul of a Company: Best Defense Against Being the Next United
Peter Horst is chairing FUSION Financial Services, a free, all-inclusive event that brings together select financial services marketing executives who oversee technology strategy. To see more or apply to attend, click here.
What are the non-negotiables when things go wrong? In a fast-paced world where associates face difficult choices, conflicting priorities, and an unforgiving customer, only a company’s soul, its values, its fundamental long-practiced orientation to the customer, can provide sound real-time guidance.
It’s been a rough month for corporate reputation.
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