Peter Horst
Marketing has never had a greater impact on the business, and at the same time it’s never been more complex and challenging. The CMO Viewwill dive into the wide-ranging issues faced by CMOs as they navigate digital transformation, connected consumers, disruptive competitors and the need to justify their marketing investment.
Peter Horst is a Fortune 500 CMO and innovation leader who has spent three decades driving growth across diverse industries, ranging from consumer packaged goods to telecom, cybersecurity to financial services. His experience includes leadership roles at Hershey, where he was most recently CMO, Capital One, TD Ameritrade, and General Mills. Peter has been part of creating and building some of the world’s most iconic brands through breakthrough innovation and award-wining marketing campaigns. Awards and recognition include Cannes Lion, CMO Club Marketing Innovator Award, being named a Forbes Top 50 Most Influential Global CMO, and #22 of the top 500 global CMOs by Execrank. Peter now speaks, writes and consults on marketing, innovation and leadership, and is a frequent contributor to CMO.com and other publications. Follow Peter at @peterhorst.
What the DMV Taught Me About Brand Trust in the Age of Algorithms
Performance Marketing
After I shifted my residency from Pennsylvania to Virginia, I put off for way too long the job of going to the DMV to change my driver’s license. When I [...]
Mastering Micro Moments: How to Win With a Connected Consumer
Media
We’ve all seen the shocking statistics: consumers check their phones 150 times a day; they look at them first thing upon waking up and lasting thing before sleeping; they see [...]
Mastering Micro Moments: How to Win With a Connected Consumer
Performance Marketing
We’ve all seen the shocking statistics: consumers check their phones 150 times a day, etc. This reality has given rise to what Google dubbed “Micro Moments” — those little windows [...]
Great Marketing Starts With Powerful Insights: Here Are 5 Rules to Find Them
Performance Marketing
All inspiring marketing rests on a powerful, catalyzing insight. Most marketing misfires stem from a miscue masquerading as an insight. As the starting point for any innovation, communication or experience [...]
Note to Airlines: Don’t Follow the Cable Companies’ Lead
Performance Marketing
There’s no disputing that 2017 has gotten off to a tough start for the airlines. Consumers were already frustrated with seats that seemed inspired by medieval torture devices, proliferating fees, [...]
Humanity Is Alive and Well in the Machine: Takeaways From Marketo’s Marketing Nation Summit
I expected to be a lone brand voice in the tech wilderness, pleading for attendees to remember the less quantifiable arts of branding, creativity, and human insight amidst all the [...]
The Soul of a Company: Best Defense Against Being the Next United
What are the non-negotiables when things go wrong? In a fast-paced world where associates face difficult choices, conflicting priorities, and an unforgiving customer, only a company’s soul, its values, its [...]