DALLAS Dieste Harmel & Partners features Latino celebrities Carlos Ponce and Jaci Velasquez in its latest co-branding effort for Pepsi and Frito-Lay breaking Monday.
The Spanish-language television spot opens with a couple sitting on a quiet beach. When they open a bag of Dostitos and a bottle of Pepsi, the desolate area becomes filled with beautiful, happy people who turn the beach into a massive dance floor with the help of Ponce, a Puerto Rican singer and actor, and Velasquez, a Mexican American singer and actress.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in